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BUSINESS: MARKETING / A.A.S. Degree

Grant
Hegis Code: 5004

Program Learning OutcomesCurriculum Code: BUMK-AAS

Fall 2015 Program Requirements Comparison
 

The marketing curriculum is planned to prepare students for entry-level employment in marketing-related, promotional and distributive activities. Specialized market research, advertising and salesmanship courses are supplemented by liberal arts and general education courses carefully selected for their applicability to the field of marketing.


FIRST YEAR: 36.5-37.5 credits Credits
ACC101: Principles of Accounting I 4
ACC102: Principles of Accounting II
or ACC115: Managerial Accounting
3-4
BUS101: Introduction to Business 3
BUS115: College/Workplace Skills Seminar 1.5
BUS201: Management Principles and Practices 3
ECO111: Macroeconomics: The National Economy
and ECO112: Microeconomics: Prices and Markets
6
ENG101: Standard Freshman Composition 3
ENG201: Advanced Expository Writing 3
LAW111: Business Law I
and LAW212: Business Law II
6
MKT101: Marketing 3
Physical Education 1
       
SECOND YEAR: 34-35 credits Credits
BUS117: Business Communications 3
COM101: Introduction to Human Communication
or COM131: Theories of Persuasion
3
CST Elective 3-4
**♦ Elective (see recommended listing below) 3
MAT103: Statistics I
and MAT104: Statistics II
6
MKT201: Cases in Marketing Management 3
MKT213: Advertising 3
MKT216: Principles of Sales
or RET111: Retailing Principles
3
MKT218: Marketing Research 3
Physical Education 1
* Social Science Elective (see recommended listing below) 3
       
TOTAL CREDITS REQUIRED 70.5-72.5

Recommended Electives:
*Social Science: ACC115, BUS123, BUS141, MKT107, RET111
**Recommended Social Sciences electives: SOC101, PSY101, PSY216, ANT101, HIS104
These courses constitute the major courses in this curriculum.

REQUIRED CREDIT DISTRIBUTION
Business and Accounting 38.5-42.5 credits
Computer Science 3-4 credits
Humanities 9-12 credits
Social science 9 credits
Mathematics 6 credits
Physical education 2 credits