Hegis Code - 5004, CIP Code - 52.1899

Program Learning OutcomesCurriculum Code: BUMK-AAS

     The marketing curriculum is planned to prepare students for entry-level employment in marketing-related, promotional and distributive activities. Specialized market research, advertising and salesmanship courses are supplemented by liberal arts and general education courses carefully selected for their applicability to the field of marketing.

FIRST SEMESTER: 14 credits Credits
ACC101: Financial Accounting I 3
BUS101: Introduction to Business 3
BUS115: College/Workplace Skills Seminar 1
  ENG101: Standard Freshman Composition 3
MKT101: Marketing 3
  Physical Education 1

SECOND SEMESTER: 15-16 credits Credits
ACC102: Financial Accounting II
or ACC115: Managerial Accounting
BUS117: Business Communications
or BUS201: Management Principles and Practices
  ENG201: Advanced Expository Writing 3
  ECO111: Macroeconomics: The National Economy
or ECO112: Microeconomics: Prices and Markets
LAW101: Introduction to Law
or LAW111: Business Law I

THIRD SEMESTER: 16 credits Credits
  MAT103: Statistics I 3
MKT107: Consumer Behavior 3
MKT213: Advertising 3
*♦ BUS112: Computing for Business
or Computer Science (CST) Elective
  COM101: Introduction to Human Communication
or COM131: Theories of Persuasion

FOURTH SEMESTER: 16 credits Credits
  MAT104: Statistics II 3
MKT201: Marketing Management 3
MKT220: International Marketing
or MKT216: Principles of Sales
or RET111: Retailing Principles
MKT218: Marketing Research 3
  Physical Education 1
** Social Sciences Elective 3


* If choosing a Computer Science elective, CST101 is recommended.
** Recommended Social Sciences electives: SOC101, PSY101, PSY216, ANT101, and HIS104.
These courses constitute the major courses in this curriculum.